Understand the Role of Emotions in User Experience and User Interface

Understand the Role of Emotions in User Experience and User Interface

Do you know? Human beings are rational in some ways. However, we are driven by emotions. How often have you picked up your bag full of chips or a Choco bar at the departmental store? Well, they aren’t just physical items that can give you some feelings. Even it is happening in the digital world as well.

Here in this post, we will be discussing the role of emotions in UI/UX. We will go through with the emotional design of Android app development and its concept in detail. Keep reading the post below to know better.

Understand the Emotional Design in Apps & Websites

Emotions mean how humans react to the reality around them. Intuitively, we are trying to repeat positive encounters. Well, they provide us good feelings and avoid negativity. Our minds are equipped to learn from a negative experience and avoid future mistakes.

Meanwhile, emotional design is how digital products can make people feel good. It can severely influence the success of a website or application. Also, it will directly affect a business’s end goal. If you are looking to create a robust UI/UX for your mobile app, you can hire android app developers to fulfil your needs.

Impact of Negative Emotions

We tend to underestimate the emotions of our customers. If we eliminate the case of gaming, where negative emotions like ‘Fear’ lead to positive energy. Well, it is our opinion to focus on reducing the possibility of making negative emotions.

When numerous factors can affect our emotions. Also, you will not be able to control these emotions. We are also overwhelmed by multiple options. Thus, if your product doesn’t meet your customer’s needs, they will surely look for other options. When I mentioned the product, it doesn’t mean a user journey. But also to the primary product that can be either physical or digital. The customer journey doesn’t end when the product has been purchased. Your product interaction is equally important either it is an app or website.

A negative experience prevents your customers to use your product. Also, it will affect your image and credibility.

Steps to Produce Positive Emotions

If you want to design UIs that produces positive emotions, think about the aspects of UX. It can be the user identification and research of your audience.

If you want to make your customers happy, you must have a clear idea of your target users. It is important to design for the expectations of those users who are going to use your product.

When usability refers to basic concepts, the emotions generating process is more specific. This is the reason why it isn’t enough to create a specific product that works great.

Here are a few instances of how to generate positive emotions.

A. Producing Positive Emotions by Eliminating the Negative Ones

A common rule of usability is to minimize any obstacles between your customer and their objective. If you avoid negative emotions, then you can offer a robust user experience. Based on your product goal, it can provide an efficient approach to complete a task with ease.

B. Following User Interface Patterns & Conventions

We are used to predicting the behavior of a system or object that is stored in our memory. The same occurs while interacting with sites and various other interfaces. If you want to design for usability, then it will help you to design interfaces that work according to your need. Finishing a task in a short time is likely to draw a positive emotion from your users.

C. Making Emotional Experiences by Connection

Our emotions are connected with various things in our lives, like places and objects. When you design new products, some design choices can help the user create a great emotional connection. Once you’ve created this connection, then the emotion can be induced again and again. Also, it will provide a lasting and strong connection over time. This way, design choices aren’t arbitrary. Moreover, it can affect the response of your target audience.

Let’s Understand Norman’s Three Design Level

Don Norman in his book, The Design of Everyday Things, discusses the three design levels.

1. Visceral Level

The visceral level is accountable for the unconscious aspect of human emotion. It is mostly related to impressions and appearances. The main reason is to get your user’s attention immediately.

At a visceral level, beneficial aspects of the product will help it to stand out from its rivals. When it comes to the UI, providing a clear representation of your offer. Also, it will help your customers on board and lead to an immediate response.

Branding performs a great job here. Your set of values will enable your customers to interface emotionally. Impressions are unconscious at this level. Also, design success involves thorough research of the market as well as target users.

2. Behavioral Level

This level refers to usability in general. User. Experience focus adequately on this level. It is important because if a user cannot be able to use something, then nothing matters.

The impact can be easily measured along with user testing. Great UX must enable users to achieve their goals with the utmost effort. Here, we are discussing something to accomplish or fail at some point.

The negative experience here can effectively impact both reflective and visceral emotions. Bad usability affects our feeling about a product. Also, it makes us disregarded their aesthetic appeal. Moreover, it will affect our choices. Same as visceral processing, this level is considered to be insentient.

3. Reflective Level

It is the most elevated level of emotional design. Also, it considered customers’ conscious thought as well as their decision power. Here at this level, there are involvements of conscious processing forms. Furthermore, it is highly affected by various other levels. In this way, the better the emotional connection the product has created, the better it is for the users. It will help users to create a connection and make positive decisions.

Various commercial ads focus on this level. They keep trying to target the customers’ emotions. The objective is to generate some type of emotional link between the customer and the product. Successful branding can perform a great job at this level.

Wrapping Up

Our emotional response is hugely affected by our interaction with the systems. Also, this incorporates digital products and UIs. The phrase ‘happy customers’ has been used generically. Here, happiness implies different things to different individuals.

By describing your target users, you can direct relevant research. It will help you to understand the key point of your product success. More than that, it will reveal the emotional reaction of your users consistently. We at Android Developer, offering the right Kotlin app development services that can help your business to grow its profit and ROI. If you are looking for the best Android app development partner, let’s have a discussion with a cup of coffee.