The current retail scenario is an extremely competitive one and has sellers trying everything in the book to get attention. This is the reason why shopping apps are no longer confined to online selling but have proliferated into the retail space too. Most of the brands and retail stores are investing in such apps to increase the customer reach and retention. However, having a smart app that represents your brand is not enough to capture the market.
You have to think of delivering value through the shopping experience so that your customers are compelled to be back for more. Location-based technology is one feature that you can trust to make your shopping app a winner. The technology merges the bricks and clicks and promises an unmatched in-store shopping experience. Here is how you can leverage the navigation technology for enhancing the shopping experience for your physical store:
Reliable In-Store Navigation
Like a conventional navigation app, these applications can guide you through the store aisles and make your shopping experience a smooth one. These apps are particularly useful for huge retail stores, which are spread over large areas and having multiple product sections. They help customers reach the specific products they are looking for and save their time.
Convenience At The Shopper’s Fingertips
These applications merge the benefits of online and offline shopping, making the experience easier than ever. Shoppers can pick the products, checkout, and even pay online while on their way to the store. They can physically check and collect the goods when they reach the store. In this way, they are spared the inconvenience of waiting in long queues and the entire experience becomes easy as a breeze.
Personalization With Real-Time Content And Offers
Navigation-based shopping applications serve as a powerful promotional tool as they facilitate delivery of personalized offers and content to the users. They identify the location of the customers in the store’s vicinity and send real-time offers to entice them. Furthermore, they use the historical user data to discover their preferences and use the same for contextual messaging.
Benefit Of Mobile Re-Targeting For The Seller
Besides delivering relevant contextual messages to the consumers, these applications also serve the purpose of mobile re-targeting. The app locates customers who have visited the store and showed interest in certain products but left without buying. Based on this data, the same customer can be approached with special offers to encourage conversions. The seller can, thus, use a navigational shopping app to retarget the lost customers.
Navigation technology has truly opened new horizons for the retail industry. Retail sellers are recognizing the potential of the technology and investing in apps that are powered by it. However, only a reputed mobile app development company is to be trusted to leverage this technology for adding value to the retail business.