Mobile technology has changed it all for retail sellers. The traditional brick-and-mortar shopping experience has been disrupted and the credit goes to innovative smart apps. Even conventional online shopping has made a transition from the computer screens and now fits on the mobile screen. The phenomenal increase in the number of smartphone users is responsible for the shift towards m-commerce. At the same time, buyers love to shop this way due to the exceptional digital experience they get. All in all, mobile technology has completely changed the retail selling model and is poised to revolutionize the industry in future.
Smart sellers need to adapt to the change and opt for a shopping app to supplement their physical stores and/or shopping websites. First, they have to understand these changes and then find ways to align with them. Let’s see how mobile technology is influencing the retail selling model from the retailer’s perspective:
The Rise Of Omnichannel Marketing
As retail selling takes the mobile route, omnichannel marketing becomes a necessity. Retailers can no longer rely on a single selling channel and have to invest in physical stores, virtual stores, and apps, all together. Investing in iOS as well as Android app development is another smart move as this gives the maximum exposure to the business.
Another mobile technology that retail sellers have to be geared up for is that of payment through mobile wallets. The POS systems need to be enabled to accept money from mobile apps rather than credit cards only. This payment system works well for both the buyers and the sellers. While buyers need not carry the credit cards, the seller can complete the transaction within seconds.
Personalized Experience With Push Notifications
Online retail sellers have to beat stiff competition to stay in the race. They need to offer a personalized shopping experience to entice the customers. Push notifications come up as an essential feature they must include in their shopping app. These are messages related to new product launches and offers, which are sent to the app users on the basis of their preferences.
Beacons And Location-Based Ads
The technologies of iBeacons and location-based ads take the personalization concept one step further. These technologies are particularly useful for retailers selling from physical stores. They can install smart Bluetooth devices in-store to detect the app users in the near vicinity. Accordingly, the app users get location-based messages about the prices and offer in the store when they come in the device range. What more, iBeacons can even be used to deliver messages based on user interest.
Chatbots For Impeccable Customer Support
These days, buyers expect high standards in customer support otherwise they move over to some other shopping option. Retailers can deliver such impeccable support by adopting the technology of chatbots or virtual assistants. These are specialized programs that offer a conversational interface to help customers in need. They can be easily integrated into mobile apps to replace human customer support executives.
The proliferation of mobile technology has shifted the focus from customer acquisition to brand loyalty. From in-app messaging to push notifications, location-based marketing, mobile payments, and more, these technologies promise that the customer comes and stays. Retailers need to realize that this is a futuristic investment that is going to bring long-term results for their business.