Your Google Play Store listing is the best way to present your app to prospective users, as they use it as a resource when deciding what to download. The assets and information you provide—descriptions, images, and videos—are necessary for them to make an informed decision about whether or not they want it.
Today, people often use devices other than their phones, which means tailoring apps for all form factors is imperative. In fact, active non-mobile Android devices have grown nearly 30% this year alone.
Thus, there have been major feature updates that will boost your store listing assets in Google Play. Let’s take a glance at some best practices that can help you optimize Google Play store listing and grab more traffic.
Exclusive Changes on Large Scale For Google Play Store Listing
New Content-Forward Formats on Play Homepages:
You can make many changes on large screens like tablets, foldable, and Chromebooks to improve the discovery of the best apps for your devices. For instance, at I/O earlier this year we showed you how we’re improving the design of the Play Store and showing screenshots, videos, and detailed content right in Apps & Games section.
The goal of this content-rich approach is to give people a good idea of what your app looks like on larger devices, so they can decide whether or not it would be worth downloading. A set of content quality guidelines are being published as best practices for showcasing your application on Android tablets.
You need to begin early, and ensure that apps with assets that follow these criteria can take advantage of richer formats in Play. This won’t impact your app’s promotability; just the way your app displays in the Google Play Store.
You can take help from Android app developers to optimize the content on the home page and decide which information must be visible.
Google Play Store Screenshot Support:
Chromebook users often find it difficult to perceive information correctly when browsing the Google Play Store from their devices because of inaccurate screenshots displayed. Now, Google is adding a new way for developers to add specific Chromebook screenshots in the Google Play Console.
So, that when potential customers are searching for apps, they will see something closer to what they’re really looking for. Now, when browsing through the Play Store on Chromebooks, you can view tablet or smartphone screenshots of an app’s store listing page.
But since this doesn’t always present a true picture of what using a Chromebook is really like, we’re also introducing the ability to upload specifically-tailored Chromebook screenshots to your Play Console account.
This will give you up to eight shots and can be found prominently on both your Play Store app list and in personalized recommended-for-you lists. We advise taking 16:9 landscape shots with dimensions anywhere from 1080 pixels wide to 7690 pixels high. Get started now at the main Store Listing tab under Play Console.
Updates to Tablet Screenshots:
With the introduction of ChromeOS screenshot support, Google is also updating our quality guidelines for tablets. Previously uploaded tablet screenshots will not be affected. But! This must simplify the generating new screenshots process while your app gets upate.
Explore Best Changes You Need to Adopt on Phones
Recently, we unraveled form-factor-specific homepages. This is a dedicated surface on phones which allows users to browse information on other devices besides just mobile ones. Overall, these homepages boost the visibility of your app and store other listing details.
Also, it allows users to browse for titles suitable for smartwatches, TV, or car—all on their mobile only.
Users can now filter out results in search based on devices thanks to the new device filter option in Google Play. Once a user selects a particular device, then all of the subsequent searches will show listings that are compatible with that specific type of hardware.
How to Create the Perfect Google Play Store Listing?
In the beginning, it is hard, but these changes will make your store list of apps and games much more prominent in Google Play. Let’s take a glance at some of the practices you can follow to optimize your app assets:
In Google Play Console, you can upload screenshots to show users the view of your application on different device types. It will also help you highlight unique form factor features.
When choosing screenshots, it is essential that you leverage imagery that captures the user flow within your app. So, they’ll know what it’s going to feel like before they download it themselves.
The images you use in your screenshots have a lot to do with how they will look. It’s important that they are of high quality, which means good colors, appropriate size, and an appropriate compression level.
You also need to make sure they are properly resized for different screen sizes if necessary. Avoid using pixelated, compressed, or incorrectly rotated screenshots. Always, Android app developers ensure that images are compressed and fit into the app look. You can take their aid in this.
Do not show a physical device in your store listing. This may cause your screenshots and videos to become outdated quickly or alienate some customers. To save time maintaining assets, only use screenshots and videos of the app or game experience itself.
To ensure that screenshots and videos look great when showcased on the Homepage, avoid using too much text. This is because we may resize your assets to fit various screen sizes; this prevents any text from cutting off unintentionally.
If you need to use text, only include time-sensitive copy that needs to be updated infrequently.
Wrapping Up
So, all of these practices can help you get the best outcome from your Google Play store listing and boost app visibility to upsurge downloads. As experts continue to look for new ways to showcase your store listing information more prominently in Play, the quality of your assets remains paramount.
These features and tips will empower you to display the best of your app on all device types. To see even more helpful content like this – visit our guides on how to improve store listings. However, you need an innovative app solution that can entice users with a top-notch user experience.
Therefore, you must hire Android app developers who are experts in creating user-friendly UIs with next-gen features to rock Google Play store listing.
FAQs:
What do store listings do in Google Play?
Store listings allow developers to create alternative product pages for their apps. This is done by uploading assets and texts that will be displayed to users based on their Google Play Store country, instead of the device language and region set up on the phone.
Is it free to publish an app on Google Play?
It costs $25 as a one-time fee to open up an account through the developer’s section of the App store, which comes with various controls and features.
