Importance of Mobile Apps for Business Growth


If you run a business, the idea of developing a mobile app may have crossed your mind at least once. After all, the whole world is on the internet, and to serve your audience effectively, mobile apps are the best solution. However, building a mobile app is a serious endeavor, and requires a lot of homework to be done on personal grounds.  

A Brief Overview  

When we look in the past, the customer’s first inquiry that came up was “where is your office located?” With the evolution of telephones and landline connectivity, customers upgraded their queries like “what is your telephone number to reach out for your business?”   

This transition further exceeded business cards, company brochures, pamphlets, Helpdesks, and lastly, the websites. Today, every potential customer asks whether you own a mobile app for your services. Websites and applications have become somewhat mandatory to survive this digital world game.   

Irrespective of whether your business is a B2B or B2C service provider, mobile applications symbolize the agility with which your business functions. Also, it is an interesting medium to measure the amount of convenience you are keen to deliver to your customers.   

The mobile application development market is increasing at a fleeting rate. According to a survey, 258.2 billion mobile apps will get downloaded in 2022, considering the 205.4 billion graphs in 2018. These stats predict the acceptance displayed by the customers towards mobile apps as a medium to absorb their services. Irrespective of scale and size to come up with, mobile apps have persuaded the business industries.   

What are the benefits of Mobile Apps for Businesses?  

If you are still not sure whether to hire android developers in India to create mobile apps to scale up your revenue growth, here is a list of top benefits of mobile apps for every business sector:  

New opportunities to increase revenue  

Sales offices are mostly physical stores, which now got revamped into websites where customers can directly avail the products and services by looking through the details online. The effort to reach out to a maximum number of customers which involved door-to-door sales has now got eliminated.   

The mobile apps enable the customer to quickly avail the products and services, in a predefined workflow with a mere click on the button. This process has opened up new, simple, and extensive revenue channels for all kinds of businesses. With mobile apps, businesses can reach a vast demographic of customers, across borders at a minimal cost.   

Help build a brand image  

Marketing is a very crucial aspect of communication to spread your business across various dimensions. The best way to build your brand image is to provide adequate, adept, and quality services while maintaining your presence in the market simultaneously.   

Customers can recognize you as a go-to destination for their required service or product. This presence can only be achieved based on the availability and reachability of your organization. The mobile apps provide this sense of presence to the customers using a few fingertips. Thus, it creates an image of an accessible, available, and frequently approached entity in the market, contributing towards building a strong brand image for your business.   

Get more customer insights  

Getting in-depth statistics on your customer’s behavior, understanding the buyer’s persona, and requesting feedback can be an overwhelming task for traditional methods. Also, it is considered a tedious, time-consuming task for the customers to perform.   

Using mobile apps, businesses can collect the customer’s feedback and compile them regularly. From customers’ search patterns and their specific requirements to their feedback, everything can get acquired within a single avenue. Additionally, with machine learning mobile apps provide predictive analysis on a grand level, displaying the areas where the market is leading. Personally, it can suggest recommendations to the clients based on their search patterns and browsing history. Overall, mobile apps have become a potential tool for collecting end-user behavior and recent trends.   

Enhanced customer service  

Customers today expect a prompt response to their queries and quick service. To fulfill their demands, businesses organize a helpdesk or call center to extend support to the organization. However, it reports a communication gap or delay in resolving the issue from the customer’s end.   

With mobile apps, this delay can get eliminated because the applications offer in-built chatbots and voice assistants to get a quick response to the customer’s queries 24/7. Chatbots refer to a conversational application that mimics a human while interacting with the clients to resolve their concerns. Mobile apps offering helpdesk assistants can enhance customer service and the overall brand image of your business.   

Enhanced user experience  

Let’s face the fact that customer experiences are ever-evolving. Businesses cannot rely on any ground rules for the type of experiences their customers may find appealing and engaging. An enriched experience depends on the comfort and eases your customers find while navigating your services and products.   

With a mobile app, your Android programmer can help streamline your customer’s basic needs and provide them a better user experience than websites or other social mediums. Also, it is handy and seamless, making it the simplest option for the end-users.   

Also Read:  Key Android App Development Initiatives to Keep Google Play Safe


In this blog, we have discussed the best benefits of using a mobile app for business prospects. If you are still confused about how to create a mobile app and choose the right mobile app development company for your business needs, we are here to help.   

Our android app development company understand our client’s requirements and make sure they get the best features added to their mobile app to make it highly functional yet easy to navigate apps.   

Connect with our team of experts to know more.   


What are most apps coded in?  

Java. When Android got officially launched in 2008, Java was the default development language to write Android apps. It is an object-oriented language initially created in 1995. Java may have its limitations and flaws, but even today, it is the most popular language for Android development, thanks to its access to the virtual machine.   

What are the different types of mobile apps?  

Mobile apps can get developed for both Android and iOS phones and tablets.   

Can an app connect to existing systems or data store?  

Yes, we can develop apps that can connect to your existing system or data store via an Application programming interface (API). APIs are built using any platform and can get consumed in App to connect or read/write data from your datastore.