Any enterprise having mobile app for business operation is probably well-aware of the fact that the mobile apps are a perfect way of engagement that can’t be ignored. Indeed, the industry is growing at a fast pace and there are several opportunities that entrepreneurs and marketers shouldn’t miss out on them. Brands can hire Android developers to build engaging apps for performing different business activities.
But mobile app development is not just limited to app development as a whole. Once your app is developed, then how would you be able to make the most out of it and improve it further? This is where the mobile app analytics play a significant role for business owners.
Role that Mobile App Analytics Play
Mobile app analytics play important role in boosting the app performance. It is able to reveal to you vital data including the session time to bounce rates as well as geo-location factors. Android developer integrates features that track the specific activities that your users did while using mobile app.
If you’re not aware of these crucial parameters, then your whole efforts would be equated to nothing but waste of time. Furthermore, even if you’re lucky enough to expand your user base and getting great feedback, being unaware of the said factors would end up losing potential customers. Lastly, you would not be aware of how your business is working. Any responsible business owner who make the most out of these features get huge success and would settle for nothing less.
Reasons for using mobile application analytics:
1. Build efficient mobile marketing strategy
Without analytics to identify which content or functionality people are responding to, marketers can’t strategize. Analytics will help in defining a measurable goal. Does my mobile app have an adequate ROI? Which strategy is reaping the highest returns? If you are unaware of these questions with hard data, then it’s quite impossible to build a successful marketing plan.
2. Identify which features people are using
Analytic tracking has the functionality to show multiple screens and paths users take when browsing through the app. By identifying which screens users prefer the most and come back to most often, you have a proper understanding of the content users are preferring for. It’s worth finding a better way to get them there. You can integrate this information to your AR & VR app development services to produce more content or develop the functionality that users will engage in.
3. Verify which parts is driving conversions
Mobile app analytics help the marketers to identify which parts of the app is driving more conversions and how often. For instance, if you have a charity app that accepts donations, you can easily identify number of people that are actually donating through your app.
4. See if people are using the app
People only use 30% of their mobile apps on a regular basis. Since repeat use is highly crucial in building a relationship with the users, tracking whether they are using the app second time or not as this will give valuable insights. These insights can share with the app development company to build or customize the app seeing the user insights.
5. Provide mobile device information
Which mobile device is downloading your app the most? It is important for the success of the overall mobile marketing strategy and its efficient running. This helps the QA team to focus more on the specific mobile devices. For instance, if you see that more Samsung users download your app, you can check into why this is, and enjoy better insights of your target demographic.
Frequently Asked Questions
1. What is Mobile App Analytics?
Mobile App Analytics is a technique used by business enterprises and developers about how people interact with their apps. They include information about app engagement, how the marketing campaigns perform, where people discover your app, and more. This is very important for mobile app success in the long term.
2. How do I track mobile analytics app?
Step 1: Enable app install tracking in your account.
Step 2: Update your Analytics SDK.
Step 3: Set up Custom Campaigns. Custom Campaigns are analytics feature that add parameters to the URL of the marketplace page where app is downloaded by users.
3. How to analyze app data to hit your app goals every time?
• Only focus on actionable metrics.
• Identify a specific goal and the metrics you require to get there.
• Mention the metrics that make sense for the app’s purpose.
• Use it to propel smart marketing strategies and UX updates.
4. What are the advantages of using app analytics platforms for our mobile applications?
• Help to drive ROI over every aspect of performance.
• Help to gather accurate data for improved customer service.
• Help to drive personalized, customer-focused marketing.
• Help to track individual and group achievements of marketing campaigns.
The key point of your success when it comes to mobile app analytics is to always ready to invest time and effort in making sure that proper analytics is done. This will help to derive data from all pertinent activities concerning your app. As a closing note, you should take guidance from professional Mobile App developers working for chatbot app development services as this will not only save you a lot of resources in the future but they could also assist in implementing latest marketing strategies.