Google recently launched a suite of new metrics and benchmarks in the Play Console. Using this new suite, you can seamlessly evaluate the engagement levels in your app or game. The metrics also provide Android developers with a host of other insights, such as monetization trends and app users’ interests, among other things.
Android developers have long emphasized the role of insights in making better product roadmaps. While some developers can use such analytics to boost engagement, others might experiment with pricing or drive retention.
Some larger native android app development companies can even use these metrics to compare data across portfolios. Until now, getting insights from such data has been challenging. For instance, if you don’t publish directly comparable apps or one or two games, sharing insights is not always possible. With the new suite of metrics in place, you can analyze the performance of your app or game in such cases. Here’s how.
What’s New in Google Play Console’s Metrics
The new set of metrics and benchmarks enables you to improve your app development using different kinds of metrics.
Engagement and Monetization Metrics
Google has introduced a host of engagement and monetization metrics. These are based on the mobile app and game evaluation best practices.
DAU/MAU
DAU/MAU is the ratio of users who open your app or game every day vs. every month. It’s one of the most useful metrics for measuring the level of engagement. A higher ratio indicates that your app has the desired stickiness, reflecting a regular, habitual use.
28-Day Returning Users
It’s the percentage of your daily users who have also used the app in the previous month (a 28-day period). This measure helps you understand whether you’re building a loyal user base or not.
DAU and MAU Growth Rates
The growth rates of DAU and MAU lets you measure how quickly you are growing the number of daily app users. Whether it’s Kotlin app development or any other app, daily app users are critical to success in the Play Store.
ARPDAU
It’s the Average Revenue Per Daily Active User. You could calculate it by using the DAU metrics that analyze your app or game’s success in driving revenue.
Average Purchase Value
The average purchase value is the amount you make on average from each transaction. It helps you optimize pricing decisions.
The new set of metrics comprises 15 normalized metrics and benchmarks. Besides, Google has also added key normalized metrics like store listing conversions for helping Android developers.
App Performance Monitoring with Peerset Comparison
The new normalized metrics launched by Google Play Console feature a peerset comparison. It enables you to analyze performance as standard. You could track the app’s metrics over time and compare up to 250 different apps and games, including Audio books, Comics, and Match-3 games.
You could also customize these insights by applying country-specific filters. For instance, you can monitor whether a specific app or game is generating more revenue in India. It helps Android developers to prioritize areas with a higher potential for profits.
Better Privacy Measures for Users and Developers
Google is making privacy a top priority across all its platforms. The Play console is no exception. The app and game data that you’d use for these metrics will only come from users who agree to share their app’s activity. However, the privacy-first approach is designed to better represent the entire user population. Users have full control over their data. They could opt out of sharing activities or delete already collected data whenever they want.
Besides, these metrics introduce differential privacy. It’s an advanced data protection technique that bolsters privacy across datasets. Plus, all these peer comparison metrics come with developer privacy as well. The metrics are generated from many apps and games based on Play Store’s advanced tagging system. They do not share the performance metrics of individual apps.
Wrapping Up
All these metrics and capabilities will likely make your Android app development more insights-driven. Google says it’s the beginning of a multi-year project that aims to empower Android developers with useful insights and recommendations to Google Play Console.
At Android Developer, we’ve already started to implement these metrics in our projects. A data-driven approach is always likelier to yield better app engagement and profitability. You could hire Android developers from us to create attractive apps and games.
Frequently Asked Questions
Q. What is Google Play Console?
Google Play Console allows Android developers to publish apps and games in the Play Store. It enables developers to access their Google Play Console data from an Android device. Developers can also review their app’s performance statistics and financial data.
Q. How much does it cost to build an Android gaming app?
The development cost for a gaming app depends on what kind of game you want to create. Costs are lower for a gaming app with a basic design and simpler features. If you need a more interactive game with features like AR and VR, the cost will be comparatively higher. We offer competitive pricing for every kind of gaming app.
Q. How long does it take to develop an Android app?
The development time of an Android mobile app depends on your requirements. If your requirements are limited and predefined it takes comparatively less time. At Android Developer, we build solutions in a truly short turnaround time.
