The eCommerce has shown booming growth over the past decade and the adoption of mobile apps is one of the biggest milestones for the domain. These apps are catering to the growing number of mobile shoppers who love to shop on the go. However, taking the m-commerce route is not a shortcut to success as the competition in the space is daunting.
The answer to the challenge lies in serving something unique to the customers so that they are compelled to shop and stay on as loyalists. As a seller, you have to understand that a smartphone app is not just a replica of your online store but has an identity of its own.
Its capacity to generate interest and keep the shoppers engaged is much more than that of a website. Therefore, you have to ensure that you understand your requirements and convey them to the developers you engage in the shopping app development process.
Top eCommerce mobile app features
Here are some features that can take your shopping app to the next level:
First things first, you need an impressive layout
The visual layout is perhaps the first thing that matters as it decides whether the user would stick to the app or not. You have to make sure that the layout is striking and offers seamless navigation so that the users have uninterrupted accessibility along with uncluttered pages. The products should be featured in eye-catching views, with the availability of a range of colors, sizes, and style options for the shoppers.
Onboarding should be simple and seamless too
While having a visually appealing application is important, it needs to be easy to install too. The design should be minimalistic and intuitive so that users are comfortable using it. Similarly, the entire process of registration, payments, and checkout should be streamlined. Also, research your audience base and invest in the platforms accordingly. For instance, you may need to make a choice between iPhone and Android apps development if you have a limited Budget.
Personalization is the key
The success of a shopping app greatly depends on personalization as it ensures an engaging and interactive experience for the shopper. The application should have customizable features that align with the preferences and needs of the consumer so that it is able to build long-term relationships.
Make registration and checkout hassle-free
Apps that involve long form filling for registration and checkout tend to repel the users. Therefore, you should ensure that both these processes are made as short and simple as possible. Simple registration that requires the user to sign up with a mobile number or email id is the way to go. Similarly, the checkout process should have only a few steps and also give an option for the user to store his details for future reference.
Offer multiple payment options
Payment gateway integration makes a key component of iPhone or Android shopping app development because payments are the backbone of m-commerce, no matter which platform you are opting for. Having multiple payment options is a plus point as this ensures that your business can cater to a greater number of shoppers. Payment via multiple modes ensures a hassle-free shopping experience.
Push notifications give a winning edge
Push notifications give a winning edge to shopping s as they add the flavor of personalization to them. The feature enables the seller to notify shoppers regarding exciting deals, discounts, new launches, and seasonal sales. They tend to set off immediate action and win long-term customers for the business.
Serve relevant app content
Crisp and relevant app content gives it a winning advantage as customers today are too smart to be driven by pushy marketing strategies. An e-commerce application should, therefore, serve information that is concise yet authoritative and gives the customer what he exactly wants.
This is one of the best features you can check on any shopping application. There are many forms of brand promotion. Flash sales is one of the mediums that will helps in increasing overall sales. In this set of actions, you will inform customers about many upcoming events. By adding this you will be able to improve the quality of user experience. Along with this also allows you to increase your overall sales.
The loyalty program is another interesting feature that helps in increasing your customer’s loyalty to your brand. Distributing codes to the users will further motivate them in staying loyal to the brand.
One of the most crucial mobile eCommerce application features is a wishlist which helps you with adding items that you want to purchase in the coming times. Android Shopping apps help you in finding your preferred products. Shoppers can easily choose their favorite online store to select items and in the wishlist section for future purchases.
Reminder for item availability
There are various online stores out there that open up options to proceed with purchasing products from online stores. You can get notifications from the application about the product.
Also Read : How To Build Shopping App For Online Store
These are the features that you must discuss when you hire an app developer to create a shopping application for your business. We, at Android Developer, have expertise in creating high-performance shopping applications that serve exclusive features to boost your business.
Q-1 What are the top 5 features of online shopping?
Ans-The top 5 features of online shopping applications are:
- High-quality content on the application
- FAQ page
- Easy-to-use checkout
- Recommendations of the products.
Q-2 What makes a shopping app Successful?
Ans-A payment gateway with the most secure payment options is the key to the success of an application.
Q-3 How Do I create a shopping application?
Ans-There is a simple 9 steps to create an online application store.
- Market research
- Tech stack and platform selection
- Select an agency for developing app
- Look for the features for the Viable product
- Prepare a list of additional features
- Prepare a mockup of your app
- Start app development process