E-commerce has shown booming growth over the past decade and adoption of mobile apps is one of the biggest milestones for the domain. These apps are catering to the growing number mobile shoppers who love to shop on the go. However, taking the m-commerce route is not a shortcut to success as the competition in the space is daunting. The answer to the challenge lies in serving something unique to the customers so that they are compelled to shop and stay on as loyalists.
As a seller, you have to understand that a smartphone app is not just a replica of your online store but has an identity of its own. Its capacity to generate interest and keep the shoppers engaged is much more than that of a website. Therefore, you have to ensure that you understand your requirements and convey them to the developers you engage for shopping app development. Here are some features that can take your shopping app to the next level:
First things first, you need an impressive layout
The visual layout is perhaps the first thing that matters as it decides whether the user would stick to the app or not. You have to make sure that the layout is striking and offers seamless navigation so that the users have an uninterrupted accessibility along with uncluttered pages. The products should be featured in eye-catching view, with the availability of a range of colors, sizes, and style options for the shoppers.
Onboarding should be simple and seamless too
While having a visually appealing application is important, it needs to be easy to install too. The design should be minimalistic and intuitive so that users are comfortable to use it. Similarly, the entire process of registration, payments, and checkout should be streamlined. Also, research your audience base and invest in the platforms accordingly. For instance, you may need to make a choice between iPhone and Android app development if you have a limited budget.
Personalization is the key
The success of a shopping app greatly depends on personalization as it ensures an engaging and interactive experience for the shopper. The application should have customizable features that align with the preferences and needs of the consumer so that it is able to build long-term relationships.
Make registration and checkout hassle-free
Apps that involve long form filling for registration and checkout tend to repel the users. Therefore, you should ensure that both these processes are made as short and simple as possible. Simple registration that requires the user to sign up with a mobile number or email id is the way to go. Similarly, the checkout process should have only a few steps and also give an option for the user to store his details for future reference.
Offer multiple payment options
Payment gateway integration makes a key component of iPhone or Android shopping app development because payments are the backbone of m-commerce, no matter which platform you are opting for. Having multiple payment options is a plus point as this ensures that your business can cater to a greater number of shoppers. Payment via multiple modes ensures a hassle-free shopping experience.
Push notifications give a winning edge
Push notifications give a winning edge to a shopping s as they add the flavor of personalization to them. The feature enables the seller to notify shoppers regarding exciting deals, discounts, new launches, and seasonal sales. They tend to set off immediate action and win long-term customers for the business.
Serve relevant app content
Crisp and relevant app content gives it a winning advantage as customers today are too smart to be driven by pushy marketing strategies. An e-commerce application should, therefore, serve information that is concise yet authoritative and gives the customer what he exactly wants.
These are the features that you must discuss when you hire an app developer to create a shopping application for your business. We, at Android Developer, have expertise in creating high-performance shopping applications that serve exclusive features to boost your business.