The App Store is inundated with countless Android applications and the number is rising with every passing day. Being visible amongst the crowd is, therefore, the biggest challenge for an app. You have to offer something cool and unique that makes you stand apart. Amongst the factors that are crucial to the success of an Android application are the UI and UX it offers. Though both these terms are used interchangeably, they are actually different. It is important to understand them and incorporate them into your application to make it a successful one.
UI And UX: How Are They Important
UI or user interface refers to the look and the feel of the application. It relates to the design and includes the display screen, appearance, illuminating characters, and the overall presentation. UI is primarily concerned with the way the app interacts with the users.
UX or user experience, as the name suggests, is directly linked to the experience it provides to the user. UX is measured in terms of the level of ease and satisfaction the app gives. It is also associated with the loyalty it generates in the user to make him stick to the application.
It can be understood that UI and UX are separate, yet UX is totally dependent on UI. It is the UI that makes an app attractive and usable and these factors directly influence the UX offered by the Android app. While the UI entices a user to download the app on his phone, the UX is vital because it stops him from uninstalling the application.
How Do UI And UX Influence The App Success
After understanding the meaning of UI and UX and differentiating between the two, it is important to know how they influence the success of an app. Here is how a good interface and experience can take your Android app to the next level:
Enhance User Engagement: Exceptional UI and UX serve as powerful tools to keep the user engaged with the app and convert them into brand loyalists. Not only will they stick to the app themselves, but promote it and have more customers download it with positive feedback.
Support App Monetization: You can provide in-app ads as a part of the UI and use this strategy for app monetization. Devising a campaign for the targeted audience makes a smart way to get clicks and conversions for the business.
Offer Personalized Experience: Those who want to deliver a great UI and UX with their Android apps make metrics evaluation a part of their routine. The analytics data so collected is used to offer a personalized experience to the users and keep them involved. These metrics are also useful for resolving speed and performance issues too so that the overall results are improved.
It would not be wrong to say that together, the UI and UX are similar to the backbone of an app. Therefore, this is one aspect of Android application development that should be paid due attention.