Everything digital has had unprecedented evolution over the past year. AR and VR are no exceptions. And perhaps no other area of digital technology has adopted AR as enthusiastically as mobile apps. Augmented reality mobile app development is an emerging trend across many industries now. From eCommerce to entertainment and from hospitality to healthcare, AR devices are popping up everywhere.
With surging demand for AR-powered gadgets across market segments, companies are embracing the technology rapidly. It’s also promoting the incorporation of AR into Android app development and other services. Augmented reality is transforming the way businesses interact with customers. While consumers get richer experiences, companies get new avenues to engage consumers using AR and VR.
How Augmented Reality Apps Help Businesses
In this post, we will discuss how augmented reality enables businesses to use mobile apps more profitably. From increasing brand awareness to enhancing customer experiences, augmented reality mobile apps are transforming the landscape. Below are some of the most noteworthy benefits of using AR.
1. Improving Shopping Experiences
Augmented reality mobile apps can dramatically boost customers’ shopping experiences. For instance, you could upgrade your brick-and-mortar store with AR-powered devices to captivate shoppers. For eCommerce operations, augmented reality enables you to create physical store-like experiences. Businesses like fashion retailers are increasingly using augmented reality apps to boost online shopping experiences.
2. Providing Location-Based Virtual Experiences
Using location-based augmented reality capabilities, you can offer something specific to a market. These apps rely on geolocation data of mobile devices. Augmented reality-powered overlay allows users to have virtual experiences of physical places.
3. Creating Next-Gen eCommerce Capabilities
Consumers worldwide are getting almost everything delivered to their homes, prompting an eCommerce boom never seen before. It means as a business owner, you now have immense opportunities to ramp up your online commerce. And augmented reality plays a crucial role in making customers’ online shopping experiences immersive. You could hire Android app developers to make AR-powered eCommerce solutions.
4. Increasing Brand Awareness
Consumers’ perception of your brand could make or break your business. In a market dominated by pandemic-induced trends, appearing tech-savvy is more crucial than ever. Augmented reality apps make your business tech-driven, potentially elevating your brand image. With such brand recognition, converting prospects and increasing profits become easier.
5. Transforming Fashion Retail
Augmented reality is seeing a large-scale adoption in fashion design and clothing retail. Be it in-store shopping or online commerce, AR/VR allows consumers to have a new kind of purchasing experience. In stores, retailers could use VR-enabled fitting rooms. Indian eCommerce operators like Myntra are betting big on AR and VR to provide store-like experiences via augmented reality apps. With custom shopping app development, independent merchants too could venture into this arena.
6. Offering Next-Gen Training & Digital Learning
AR and VR are gaining momentum in corporate training and higher education alike. For instance, AR/VR-enabled digital solutions are increasingly being used in medical education. Likewise, augmented reality-powered platforms are redefining employee training. With these digital solutions companies are making training processes more enjoyable and effective. AR applications provide a fully immersive, multisensory experience that makes every kind of learning engaging.
7. Fostering Social Media Engagements
Almost every social media platform and the app is relying increasingly on augmented reality. Be it Snapchat’s exciting features, or Instagram’s attractive filters, augmented reality is everywhere. Businesses are now making custom augmented reality apps to engage more customers and prospects on social media platforms. Using AR capabilities, you could create a unique social media presence. With the right strategy, your social media app could create streams of new leads.
Technologies like augmented reality will only strengthen their grip on the business world over the coming years. With the pandemic-induced shifts in consumer behavior, businesses are getting more open to adopting next-gen technologies. Augmented reality apps are one of those technologies. At Android Developer, we’ve helped clients to enhance their agility in these challenging times. Be it a minimalistic business app or a sophisticated e-commerce solution, we are here to help. You could hire Android app developers from us to make future-ready business solutions.
Frequently Asked Questions
Q. What is an augmented reality (AR) app?
AR apps use computer-generated objects and deploy them in real life to create an immersive experience for users. Pokémon Go is a popular example of an AR app.
Q. Why is augmented reality important for businesses?
Augmented reality (AR) creates an artificial, engaging environment. The experience can captivate audiences in a way that encourages them to accept and believe it as a real environment. An enhanced experience could help to increase conversions and sales.
Q. How much does it cost to build an AR app?
The costs of augmented reality app development depend on several factors. Features of the app, its specific usages, and development time, etc. play an important role in calculating the costs. Android Developers builds flawless augmented reality apps at a competitive price.