Google developed the Material Design, a visual design framework for Android operating system. It is compatible with all versions of Android above 5.0 and is vibrant, flat, and elegant which creates the unified experience on Android. One of the main notable things is that the shape, shadow, corner, and menu are rendered exactly as the user expects.
It tackles the fragmentation issue by having a standard set of rules which has to be met by any of the Android apps developed. This positively ensures the similar look and feel of the Android apps on HTC one smartphone, Galaxy Note or any Android device. It is bound to produce a familiar user experience across the systems so that more people would get settled with the Android ecosystem.
Google developed this design language in order to simplify the design of android applications and makes liberal use of the animations, transitions, grid-based layouts, in-depth effects like lighting and shadowing.
The Material design is easy to implement, pretty, gives various methods to communicate with the data and activity, easy to create themes, and several layouts are available.
Well, from a business perspective, let us see the advantages of deploying material design for Android app development.
As it uses the flat and light objects, two to three colors are more than enough to brand an entire application, whereas the skeuomorphic design is heavy.
It is important to engage the users in this era of Internet, and the material design rightly does so. It stands as the visual language between the users and the business.
The Material design comes with a better UX/UI and possesses responsive and meaningful interactions. The businesses may easily delight the user with material design app.
It has one prototype design in common for the web, mobile, and the application. This reduces the overhead cost of the designer and developer for multiple platforms.
It comes with a pre-defined set of styles and principles in a way that a non-designer may easily understand the talking points with less learning curve
It provides consistency on all the screens and the viewport sizes. It is alike across the devices of Android so that user stays familiar upon using various devices on Android.
The material design takes in the ‘real world’ physics and lighting which is not so in the case of flat design. It carries the best features of both the flat and skeuomorphic ones.
So, if you have decided to adopt the material design for your Android application and gain a position in the App market, you may get in touch with the expert Android app developers at www.androiddeveloper.co.in.